Private Banking Business Environment Analysis

About This Course

This course will provide you a framework to analyse your business as a relationship manager and direct your efforts towards areas with the optimal return. The course focuses on understanding the influence of external and internal factors on the critical business functions of a relationship manager, analyse the factors and develop strategies related to the marketing, operational, and financial aspects of their business.

The skills gained include how to analyse data pertaining to the business landscape and environment, including competitor- analysis, global and local trends and developments that impact your business. At the end of the course, participants should be able to conduct basic business research, which includes the analysis of local and global market trends in order to identify opportunities and threats to their business. Using a structured approach, they will get to understand what are the major trends that have the highest impact on their business in the coming years. Participants will then identify key competitors’ positioning and what marketing strategies they should adopt. To fully understand the impact of the marketing strategies on the return on investment, participants will then conduct basic financial analysis and forecast. Finally these findings and its implications will be communicated to stakeholders through proposed business plans and strategies. Emphasis will be placed on identifying and analysing key trends that will have a major impact on your market. Using this analysis, participants will formulate actionable marketing strategies for their own business.

Who Should Attend

Relationship Managers with at least 3 years of working experience in Private Banking

Learning Outcomes

  • Understand the microeconomic and macroeconomic principles that drive the economy
  • Identify and understand various analytical techniques appropriate for environment analysis
  • Identify the key metrics to drive desired outcomes
  • Understand how to evaluate the industry competitive forces
  • Understand the value proposition and business model
  • Understand the market segment differentiator strategies
  • Understand how to develop financial forecast based on marketing strategies
  • Understand the impact of various risks on your strategies
  • Identify and apply the various methods to calculate return on investment
  • Understand how to develop a business plan

About IBF Certification

This course addresses the following Technical Skills and Competencies (TSCs) and Proficiency Level (PL):

  • E6. Business Environment Analysis - Level 4

Participants are encouraged to access the IBF MySkills Portfolio to track their training progress and skills acquisition against the Skills Framework for Financial Services. You can apply for IBF Certification after fulfilling the required number of Technical Skills and Competencies (TSCs) for the selected job role.

Find out more about IBF certification and the application process on

Industry Analysis

  • Understand some key economic factors that can impact your business
  • Identify the stage of the industry
  • Analyse the trends and forces impacting the wealth management industry
  • Primary vs secondary research
  • PESTLE framework
  • Identify the key trends in the industry (Opportunities and Threats)

Market Analysis

  • Porters 5 Forces Analysis
  • Customer Analysis
    • Create personas of the market segments
    • Critical product and services criteria
    • Value proposition
    • Identify Critical Success Factors
  • Competitor Analysis
    • Identify competitors’ industry positioning and strategies

SWOT Analysis

  • Identify and select optimal strategies

Business Plans / Strategies

  • Marketing Plan
    • Marketing Objectives
    • Target market / Consumers
    • Marketing Strategies based on the analysis
    • Generic Strategies /4Ps / Ansoff Matrix
    • KPI – Measuring success
  • Operational Plan
  • Financial Plan
    • Financial Objectives
      • Growth
      • Margins
      • ROA / ROI
    • Financial Forecasts
      • Projections
      • Assumptions
      • KPI – Measuring success

Risks Assessment

  • Impact and Probability Risk assessment
  • Mitigating measures

Assessment - MCQ

(Please prepare a calculator for your assessment)

Alvin Yap


Alvin has over 27 years of investment experience. His experience ranges from investing in listed securities (enquiries, bonds, currencies, options) and unlisted to structured investments including venture capital/private equity. He has invested funds for institutions, private companies and high net worth individuals. He has worked for major institutions including the Government of Singapore Investment Corporation, American Express Asset Management, Emirates NBD Bank, UBS AG, and OCBC Private Bank. In 2000, he set up several VC funds anchored by major government institutions including TIF Ventures (Singapore Economic Development Board) and Khazanah Berhad (investment arm of the Malaysian government). Alvin holds the CFA charter since 1994. He graduated Summa Cum Laude in Business Administration from Boston University in 1989. Over the last 6 years, he lectures on Investment Management at University of London (External Programs), Global Issues for the Financial Professional (MSc in Professional Accountancy – UOL/LSE London) and provides corporate training at SMU University (Singapore) for private bankers.

During his time at GIC, Alvin had explored the deployment of neural networks in finance with the National Science and Technology Board. Alvin currently heads the fund management team at Avallis Investments Pte Ltd, a LFMC based in Singapore. The firm will launch an artificial intelligence-based fund that leverages on deep learning computer technologies. The system trades autonomously and is self-evolving in its trading rules as market conditions change. Alvin also sits on the board of Erudite Engineering Services Ltd, a Bangkok based technology firm that is a university spinoff from the high-performance computing department. Erudite specializes in research in computational finance and deploys artificial intelligence in financial markets for advisory, asset allocation and autonomous trading.


This programme has been accredited under the IBF Standards, and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Candidates are advised to assess the suitability of the programme and its relevance to participants’ business activities or job roles.

For latest development on the Funding Support for IBF-STS, please visit the IBF Standards Training Scheme site.

About the IBF Standards

The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles. They currently cover 12 industry segments in the financial sector.

About the Institute of Banking and Finance Singapore

The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards. Find out more on

Early Bird Discount

Enjoy 10% early bird discount when you register one (1) month before the course commencement date.

Private Banking Business Environment Analysis


S$ 1,300

Course Features
  • Duration
    1 Day
  • CPD
    8 Hours
  • Job Role
    Relationship Manager
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